Dear Member, February 4 - Passion Isn't All

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I'm always surprised when I hear that someone who has a great business idea thinks that passion alone can drive their success. If only that was really true! True passion can push all of us to achieve great things but you have to be willing to do your homework and do the research, also.
Having spent many years living around inventors and in the realm of patents, I can truly say if passion were the sole path to success my life would be very different. It took years for me to realize that passion isn't the sole determinant in success. It may be a key element, but it is not the only one. You can have the best idea in the world, but that doesn't mean the endeavor is going to be successful. If that were true, the umpteen-thousand patents that are filed every year would be doing more than sitting untouched in the patent office.  It is essential that when you consider your idea,  you research whether it will fill a significant need or want in the consumer market.  Additionally, you have to take a holistic approach.  Question yourself and your processes. Have you tested the proposal on those you can trust to give you helpful and honest feedback, like friends and family? Have you conducted surveys and evaluations? Have you thoroughly investigated all of the possible successes and pitfalls?
For an entrepreneur, here is one place things can go sideways - an entrepreneurs' nature is to control and be in charge, so they may not be able to hear what their audience is really saying. Criticism, to an entrepreneur, is sometimes taken so lightly that the entrepreneur fails to hear them. Passion to an entrepreneur is a double-edged sword. That passion to reach beyond and go for it is their  driving force but that passion can also put blinders on them and they miss the cues that could determine the likelihood  of their ultimate success
For most of us, criticism is hard to hear but listening and evaluating feedback,  when it feels like criticism, is vital to being able to determine the success or failure of new products, ideas, and businesses.
Your most unhappy customers are your greatest source of learning."
- Bill Gates
Work hard, be productive, and above all else stay positive.
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