Dear Member September 9, 2019 - Google

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While promoting the Chamber’s upcoming Google seminars at a meeting recently, I realized that these seminars are taking my love affair with Google to a whole new level! Google is not only one of the biggest search engines available, but it also feeds other search engines. For small businesses, understanding how Google works is essential. At the very least, business leaders should use Google to inform people about their business’ location, hours of operation, and other important details. Simply operating in the same ways brick and mortar stores have traditionally operated is not good enough anymore. Making information about your business instantly accessible is imperative.

Case in point is when a colleague, who was talking about her recent trip to Canada, said the travel was great except for the fact she couldn’t find anything. She saw signage that read, “We have great restaurants, great places to visit, and great places to stay.” Her thought? “Great, but where are they, and what are they?” The advertisers gave no information more than that. Where are these great places? You spend money on advertising and talk about your great places and great food, but no one knows how to find them! If people can’t find you they aren’t coming, so GET ON-LINE if you want to survive. The bottom line is that if your business is not listed, doesn’t have a presence on a search engine you might as well shut your door.

You know the saying, “You can lead a horse to water but you can’t make it drink.” If you don’t have a Google profile and you’re not taking advantage of this great resource, it’s on you! The Chamber is offering to teach you how to get involved with Google! The first of the series of our Google seminars will be this Thursday, September 12, 8:00 a.m., at the Business Center in Fairlawn. This seminar will focus on the ins and outs of “getting on-line”. The next one is September 26th, also at the Business Center in Fairlawn, and will share ways of using your on-line presence to generate business. On October 10th, also at the Business Center, we will have a Customer Service seminar to help you prepare for the upcoming holiday season.
We hope to see you at these seminars! We will have fun together and learn new skills or update the skills we already have. Join us!
Work hard, be productive, and above all else, stay positive.

Peggy White
Executive Director
Pulaski County Chamber of Commerce
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