COVID Resources 2021

*Updated June 16th
Small Businesses and Non-profits
Many businesses in our area have felt the impact from the pandemic. Here you can find updates to assist your business through the pandemic.
Virginia Statewide Business District Resurgence Grant Fund
Register now for Virginia DHCD’s How-to-Apply webinar on June 15, at 2 PM to learn more about eligibility, application submission requirements, grant selection and more specific program information! And as always DHCD staff is happy to help identify and prioritize appropriate projects and provide direct technical assistance for applicants – contact us at
Return to Earn Grant Program
There is now assistance for work workforce recruitment! Funds are limited so act quickly.
The State of Virginia has announced the Return to Earn Grant Program, which will match payments from eligible small businesses to provide new hires with up to $1,000 to support their transition back into the workforce. While many companies are offering hiring bonuses, the Return to Earn Grant Program will serve businesses with less than 100 employees that may not have the resources to provide this financial support.
For more information, please contact Kimber Simmons with VA Career Works New River Mt. Rogers ( 540-357-1651)
Here are the requirements:
● The initiative will match up to $500 that a qualifying small business pays directly to a new employee hired after May 31st, 2021, with a maximum of 25 new hires per employer.
● The Employer must match the full amount and provide funds directly to new hires. This can be in either one lump sum or in installments to cover the ongoing costs of childcare, transportation, or other barriers to re-employment. Verification of how funds are used by the new hire is not required.
● Qualifying small childcare businesses, who may be facing particularly challenging workforce shortages, may qualify for up to $500 per new hire without the requirement to match.
● Only employers with fewer than 100 employees across all Virginia locations may qualify for funds. The employment facility where new hires will be placed must be located in the Commonwealth of Virginia, and the employer must also be incorporated in Virginia.
● Wages for new hires must be a minimum of $15.00 per hour. The position must be W-2 employment but can be part- or full-time. Funds may only be provided to new employees hired by the employer, and the individual hired must be currently unemployed (as attested by the individual).
For more information, please contact Kimber Simmons with VA Career Works New River Mt. Rogers ( 540-357-1651)

Food and Beverage Accelerator Program
Virginia SBDC will be convening another cohort of our Food and Beverage Accelerator program for companies based in the Roanoke Valley, New River Valley, Alleghany Highlands, and Lynchburg regions.  
The Food & Beverage Accelerator is a 6-week learning cohort sponsored by the Virginia Small Business Development Center and led by Cureate Courses for growth-oriented consumer packaged goods Food & Beverage Producers with ready-to-scale operations.
Program Details:
Each week, participants will attend an interactive hour-long webinar where they’ll learn strategies to pivot toward new revenue streams, expand their production, enter new territories, and successfully scale. 
Important Dates:
  • Application Period Opens: June 7th, 2021
  • Applications Due By: 5 PM EST, June 23rd, 2021
  • Program Start Date: The Week of July 19th, 2021
Subjects Areas Covered:
  • Establishing Your Unique Value Proposition
  • Developing and Positioning Your Brand
  • Identifying Sales and Growth Opportunities
To be eligible for the program, companies must be:
  • Located in the Roanoke Valley, New River Valley, Alleghany Highlands or Lynchburg region
  • Planning for specific growth (e.g. territory, product lines, production scale)
  • Producers of food and beverage products in the consumer-packaged goods category
*This program is not designed for alcoholic beverage companies; we have a separate program designed just for them!
Shuttered Venue Operators Grant
The Shuttered Venue Operators Grant (SVOG) program was established by the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, and amended by the American Rescue Plan Act. The program includes over $16 billion in grants to shuttered venues, to be administered by SBA’s Office of Disaster Assistance.
Eligible applicants may qualify for grants equal to 45% of their gross earned revenue, with the maximum amount available for a single grant award of $10 million. $2 billion is reserved for eligible applications with up to 50 full-time employees.
Who can Apply?
Eligible entities include:
  • Live venue operators or promoters
  • Theatrical producers
  • Live performing arts organization operators
  • Relevant museum operators, zoos and aquariums who meet specific criteria
  • Motion picture theater operators
  • Talent representatives
  • Each business entity owned by an eligible entity that also meets the eligibility requirements
Other requirements of note:
  • Must have been in operation as of February 29, 2020
  • Venue or promoter who received a PPP loan on or after December 27, 2020, will have the SVOG reduced by the PPP loan amount
Grant Amounts
Grant amounts will reflect either of the following instances:
  • For an eligible entity in operation on January 1, 2019, grants will be for an amount equal to 45% of their 2019 gross earned revenue OR $10 million, whichever is less.
  • For an eligible entity that began operation after January 1, 2019, grants will be for the average monthly gross earned revenue for each full month you were in operation during 2019 multiplied by six (6) OR $10 million, whichever is less.

Contact the Pulaski County Chamber of Commerce


Office: 540-674-1991
Fax: 540-674-4163

Our International Businesses: