Lessons Learned from the Big Game Commercials

Lessons Learned from the Big Game Commercials

We trust you enjoyed the big game excitement and, of course, the much-anticipated commercials that graced our screens between plays. With advertisers shelling $7 million for just 30 seconds of airtime, it begs the question: who truly scored big in this ad blitz? Or, who did you have to forget to remember Uber Eats?

Reflecting on the advertising extravaganza, what insights can we take away from the heavyweights of the industry?

• The big players in advertising often aim for humor or tug at the heartstrings to captivate audiences. That's easy to replicate on a local level!

• This year, celebrity appearances were a recurring theme, adding star power to the lineup. Ask a favor, or endorsement from a local celebrity friend for your business promotion.

• Did they hit the mark or were you left trying to remember what brand was being advertised? While the commercials entertained, did they effectively achieve their ultimate goal of capturing the attention of potential buyers? It's worth considering whether the message resonated amidst the laughter and excitement.

Let's draw inspiration for our own business from these big time advertisers! Take a look at all 59 commercials here. (59 commercials....did you do the math?)